Head of Community & Marketing
- Melbourne, VIC
- Full Time
Why is this job important to Code for Australia
The Head of Community & Marketing will set the direction over the development of this new venture and set of offerings as Code for Australia grows. You will orchestrate efforts across our team as we build out both the individual and the organisational learning experiences. You will lead our efforts in marketing, brand, and channel strategy helping us hone the right value propositions, messages and media mix. As with all things Code for Australia, this will happen using a highly collaborative, human-centered approach. You will be joining a fast growing team and will help shape the new organisation as it grows. It’s a big deal.
When you get the job, you will:
Develop and execute a plan to grow the Code for Australia and Code for All brand.
Develop and execute effective marketing strategies to meet business objectives.
Lead our processes to understand new market opportunities.
Define key metrics and measurement approaches to evaluate the performance
Use customer insights, market conditions, and competitor data to inform marketing plans.
Develop and execute the development of creative marketing content
Prioritise and develop plans for testing and improving the performance of marketing tactics, messaging, media channels and creative content.
Work closely with MD and Head of Experiments to gather insights about the product experience that inform the development of content pipelines and go to market plans (product, price, promotion and placement).
Lead efforts to design materials that will support business development with our partners.
You love brands and technology, like love them.
You enjoy entrepreneurial or intrapreneurial work.
You’ve built brands people love.
You have a consistent record of both creative and optimised marketing programs.
You have excellent analytical skills, and also know the value of qualitative insights.
You have strong program management skills and are artful at collaborating with cross-functional teams.
You dive in and get into things. You’d rather get started than get ready.
You are optimistic and realistic.
You are passionate about building modern communities. You are a life long learner yourself.
You are an excellent listener and a fantastic communicator.
- You prefer to wear sneakers to work.