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Diversity Council Australia

Diversity Council of Australia - Advisory Service

Customer Service
Advisory Service



The Diversity Council of Australia needed help enhancing their digital platforms and capabilities - we helped them find right sized solutions for their organisation.

Lara Stephenson
David Banham
Solution Architect
Matt Sawkill
Technology Advisor

The Diversity Council of Australia (DCA) engaged Code for Australia to develop a business case to enhance their digital platforms and capabilities and support their engagement with potential vendors.

DCA provide services to thousand of members around Australia, and their digital platforms are their main channel for communication and service provision.

Our Advisors supported DCA with scoping their Content Management System (CMS), Customer Relationship Management System (CRM) and Learning Management System (LMS) in order to recommend suitable technology platforms and development methodology.

The Advisors took a design-led approach that framed technology recommendations around the needs of DCA’s members. They provided holistic and company-wide improvements for better systems, ways of working, future digital projects.

By working closely and building trust among the DCA team, our Advisors built internal capability, and helped the organisation re-define their solutions in order to achieve the best possible outcomes.

Beyond the scope of this engagement our Advisors became an ongoing resource for DCA on all things digital.


DCA had limited experience with digital projects and didn’t have the right capabilities in-house to lead the proposed piece of work. The solutions they wanted to explore included:

  • Rebuilding their aging website, which was built CMS that is reaching its end of support

  • Finding a better solution for their current CRM in order to better support their staff, and external communications with members

  • Building a new LMS to host their growing collection of educational resources


Our Advisors conducted comprehensive user research with DCA staff and its member organisations to map internal capabilities and processes, as well as to clarify member’s expectations and needs.

The Advisors used the research findings to build the Request for Proposal Document for vendors, and produced extensive documentation around what the tech requirements should be based on the organisation’s existing capabilities and needs.

Throughout the engagement, our Advisors built internal capability within DCA and empowered them with the knowledge, frameworks, and skills needed for future digital projects.


Working collaboratively with DCA, our Advisors completed the following activities:

  • Extensive interviews with DCA staff and external stakeholders

  • Detailed User Personas

  • Used research insights to inform requirements in the Request for Proposal for platforms vendors

  • Advised on staff capability to support the needs of DCA’s member organisations


The design research uncovered communication challenges and helped frame solutions to improve DCA’s interaction with their members. These included:

  • Issues around workflow for staff leading the CRM to be out of date and ineffective

  • DCA’s member organisations wanting more opportunities for interaction

  • Staff were manually sending out emails to hundreds of people

  • DCA didn’t need to build a dedicated LMS system

Importantly, many of the insights that came out of our research weren’t only about the tools DCA were using, but also better ways of working for all of their staff.

  • Detailed User Personas

  • Technical Request for Proposal requirements for vendors

  • In-depth insights into the internal capabilities needed

  • Market appraisal document on LMS providers

  • Support throughout procurement with vendor engagement , assessment of proposals and contracting

Deeper Understanding of Member's Needs

Deeper Understanding of Member's Needs

The in-depth research conducted provided DCA with extensive insights into what their members expected of them

Confidence in going to market

Confidence in going to market

Our Advisors empowered DCA to understand the process to go to market, and equipped them with knowledge for future digital projects

Use of money and resources

Use of money and resources

We ensured the most efficient use of money by ensuring DCA were building what members needed, and not spending time and money on the wrong things.

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We're based in Melbourne, on the traditional lands of the Woiwurrung and Boon Wurrung peoples of the Kulin nation. We acknowledge that sovereignty was never ceded and pay our respects to elders past, present and emerging across Australia.

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